From orchards to algorithms: how a fruit grower became a TikTok influencer

Rebecca Scurr, a fourth-generation fruit marketer from Queensland’s Piñata Farms has turned a maternity leave hobby into a vibrant TikTok account influencing a community of millennials to discover more about fresh fruit.

Citation: https://www.aquapr.com.au/article/1722/from-orchards-to-algorithms-how-a-fruit-grower-became-a-tiktok-influencer