Melons Australia has successfully demonstrated a pilot of how to overcome the hurdle of transferring data from whole fruit to cut pieces in the supermarket.
The peak industry body says the project is aimed to maximise consumer engagement with the farmer while boosting confidence in the freshness and food safety of cut watermelons. Achieving through-chain data flow in produce traceability remains a significant industry challenge, as the traceability data flow can be interrupted along the supply chain through different events. For example, a whole watermelon is transformed to cut pieces and put on display in the supermarket. Even if the whole fruit is labelled, cutting in-store interrupts the flow of traceability data to the consumer. Learn more at freshplaza.com
