Media Release: Rabobank partners with George the Farmer to celebrate National Book Week

Rabobank’s Rabo Community Fund has partnered with the ‘edu-tainment’ brand ‘George the Farmer’ for the third year to help educate children about where their food and fibre comes from in a fun and engaging way during this year’s National Book Week – August 17 to 23.

The specialist agribusiness bank – in collaboration with George the Farmer – will award 70 educational institutions – across Australia with a collection of all 13 Australian-made George the Farmer picture storybooks for their libraries.

Rabobank head of community and client engagement Glenn Wealands said George the Farmer’s “authentic approach and grassroots appeal” resonate remarkably with young readers in rural areas, while also inspiring urban children to develop a deeper understanding and connection to farming.

Mr Wealands said George the Farmer’s aspiration for a world in which children connect with the earth, food and farming aligns seamlessly with the Rabo Community Fund’s central theme of fostering urban-rural connections.

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