What goes into developing a better strawberry for Australian growers and consumers? The Australian Strawberry Breeding Program, run by the Queensland Department of Primary Industries, combines traditional plant breeding, modern genetic tools, and extensive field testing to develop varieties suited to Australia’s diverse growing conditions.
In this webinar, Principal Plant Breeder Dr Jodi Neal will talk about how breeding priorities are set, how promising new material is selected, and how traits such as yield, flavour, fruit quality, disease resistance, and adaptability are balanced. It will also highlight the impact of Australian-bred varieties on the industry, along with some of the new technologies, challenges and opportunities shaping the strawberries of the future.
Register now for this exclusive HMAA webinar.
Details
Date and time Wednesday, September 23, 2026 at 1pm (AEST), 12.30 (SA, NT). 11am (WA)
Title Breeding a Better Strawberry with Dr Jodi Neal
