pic: Monrovia’s nursery at Visalia covers 600 acres in central California.
An in-depth report from US-based company Monrovia, has just been released. Monrovia is a large production nursery established in Southern California in 1926 and now growing plants across the US. The nursery grows more than 4000 species but specialises in shrubs (such as hydrangea and evergreens), perennials and grasses for landscaping.
The annual report surveys behaviour and attitudes of homeowners who buy plants and guides the company’s new plant selection, marketing outreach and customer programs. The most recent survey found that gardeners are feeling hopeful, accomplished and nostalgic heading into 2025. More homeowners also say gardening is something that brings them relaxation and provides a sense of escape, with a trend toward more natural looking gardens.
Also highlighted was the finding that 31 per cent of respondents strongly agree with the statement that “Gardening has become a new hobby/activity of mine”. This number is up 7 per cent over last year and showed an increase in men, ages 35-45, who may have started during the pandemic and are still interested.
To read a report in Garden Center see this link or to see more about Monrovia, follow this link.
