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HMAA Member Financial Review Report

Overview for members

Over the past several years, HMAA has grown into a national voice for horticultural media, storytelling, awards, networking and professional connection. With that growth has come increased activity — and increased costs — particularly in digital communications.

This update explains:

• Where HMAA’s money is currently going
• Why changes are being considered
• What options are proposed for members

Our financial position (in brief)

• HMAA remains financially solvent, with no debt.
• HMAA have kept the membership fee increase at a minimum 6% increase ($91 to $98) over 7 years. CPI increased 29% for the same period.
• Cash reserves have reduced from just over $100,000 in 2022 to around $55,000 in 2025.
• The main reason for this change is increased investment in communications, including regular webinars, introduction of the weekly Friday Blast newsletter and major upgrade of the website.

Put simply: our activities have grown faster than our income.

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